Search behaviour has quietly changed. Instead of typing a question into Google, users increasingly ask ChatGPT, Gemini, or the AI summary Google places above its own results — and only a handful of brands get cited in that answer.
GEO (Generative Engine Optimization) is the work that gets your brand cited in those AI answers. SEO aims to rank on the results page; GEO aims to appear inside the answer a user receives without ever visiting a page. They are complements, not alternatives.
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Search behaviour is shifting. Some users now want a direct answer instead of ten blue links, and they get it from ChatGPT, Gemini or Google's AI overviews. Being cited in those answers is a new form of visibility.
GEO does not replace SEO; it builds on it. Models draw largely on crawlable, trustworthy content. On a site with weak technical foundations, no sourcing and no structure, GEO work has nothing to hold on to.
Sub-services
Local SEO →
Be visible to customers in your area with Google Business Profile management and local search optimisation.
One-Shot SEO →
A complete one-time SEO setup — technical fixes, on-site optimisation and a core content set — with no monthly contract.
Google Maps Listing →
Correct setup, verification and optimisation of your business on Google Maps and Google Business Profile.
Monthly SEO →
An ongoing SEO programme where content, authority and technical improvements run on a monthly rhythm.
Our difference
What GEO work includes
Question-and-answer architecture
Generative models cite content that answers a clear question clearly. We restructure your content to answer the real questions asked in your market, directly.
Generative models cite content that answers a clear question clearly. We restructure your content to answer the real questions asked in your market, directly.
Structured data and source clarity
Schema markup, author and organisation details, dates and citations are set up completely — that's how a model tells a trustworthy source apart.
Schema markup, author and organisation details, dates and citations are set up completely — that's how a model tells a trustworthy source apart.
Strengthening brand presence
AI answers read your whole footprint, not just your site. We build a consistent brand presence across industry listings, directories and trusted sources.
AI answers read your whole footprint, not just your site. We build a consistent brand presence across industry listings, directories and trusted sources.
Visibility tracking
We regularly test your market's critical questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, and report how often your brand is cited.
We regularly test your market's critical questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, and report how often your brand is cited.
Process
How we proceed
Visibility audit
Your market's key questions are tested across AI tools to see who is being cited today.
Content and structure work
Existing content is restructured for Q&A clarity and new content is planned for the gaps.
Technical markup
Structured data, source and author information are implemented completely.
Tracking and reporting
Your visibility in AI answers is measured and reported regularly.
Scope
What GEO work includes
AI visibility auditWe map how your brand currently appears in ChatGPT, Gemini and Google AI Overviews answers, on which questions it is mentioned, and where competitors lead.
We map how your brand currently appears in ChatGPT, Gemini and Google AI Overviews answers, on which questions it is mentioned, and where competitors lead.
Question-and-answer content structureAI models quote passages that answer clear questions clearly. Content is restructured for that readability.
AI models quote passages that answer clear questions clearly. Content is restructured for that readability.
Structured dataFAQPage, Article, Organization and Product markup provide machine-readable context so models interpret content correctly.
FAQPage, Article, Organization and Product markup provide machine-readable context so models interpret content correctly.
CitabilityDating claims, sourcing numbers and clarifying authorship. Models prefer sources they can trust.
Dating claims, sourcing numbers and clarifying authorship. Models prefer sources they can trust.
Brand mention workYour brand appearing on trusted sites in your sector directly affects whether models recognise you.
Your brand appearing on trusted sites in your sector directly affects whether models recognise you.
Tracking and reportingYour brand's presence across a defined question set is checked regularly and changes reported.
Your brand's presence across a defined question set is checked regularly and changes reported.
Who it's for
Who is GEO right for?
GEO does not replace SEO; it is built on top of it. On a site with weak technical foundations, GEO work has nothing to hold on to.
Researched services
In health, legal, finance and education, users increasingly ask AI before deciding.
Compared products
On "X or Y" questions, appearing in the model's list means entering the shortlist directly.
Brands already strong in SEO
Sites with existing authority benefit fastest; models are inclined to cite sources they already recognise.
Those wanting to move early
The field is new; work done now allows positioning before competition intensifies.
Watch out
Common mistakes in GEO
Treating GEO as an alternative to SEO
AI models draw largely on search results and crawlable content. Without technical SEO, GEO has no ground to stand on.
Working without measurement
If you do not regularly check which questions mention your brand, you cannot know whether the work had effect.
Presenting model output as a guarantee
AI answers vary by user and moment. A fixed ranking promise is simply not possible here.
Writing only for machines
Text that no human reads loses both users and, over time, models.
FAQ
Frequently Asked Questions
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimization) is the work that gets your brand cited in AI-generated answers. SEO targets ranking in the results list; GEO targets being inside the answer a user gets without clicking a link. They share technical foundations, so running both together delivers the best result.
Does appearing in AI answers really matter?
A growing share of users research directly in AI tools and often decide on the first answer they receive. If your name isn't in it, a competitor has entered the shortlist before you were ever seen.
How do you measure results?
We identify the questions actually asked in your market and test them regularly across AI tools. Reports show where you were cited, which competitors appeared, and how it changed over the period.
Do I still need SEO alongside this?
GEO is built on a solid technical SEO foundation; if your site can't be crawled or is slow, AI won't treat your content as reliable either. The free audit shows your current state and whether the foundation needs work first.
What is the difference between GEO and SEO?
SEO aims for ranking in search results; GEO aims for being cited in AI answers. Both rest on the same foundation — crawlable, trustworthy, well-structured content — but in GEO the goal is mention, not clicks.
How is GEO measured?
We ask a defined set of questions across different models at regular intervals and record whether and how your brand is mentioned. There is no fixed position as in classic ranking reports; measurement is by mention frequency.
Do you guarantee first place in AI answers?
No. AI answers vary by question, user and model; there is no fixed ranking concept. Our work raises the likelihood that models recognise you as a trustworthy source.
The field is new — should I wait?
The opposite. Structural and source work done while competition is low becomes the hardest advantage to copy once the field matures.
Let us test your market's key questions across AI tools for free — and see together who is being cited today.
Get a Proposal →