If you don't know exactly where your ad budget goes, you're not alone. Most businesses spend on digital ads — very few can measure what every unit of spend actually brings back.
That's precisely our job at So CreaThink — and we've been doing it for ten years. We build and manage your Meta and Google campaigns on data, optimise them continuously, and end every month with one clear sentence: this budget earned you this. No campaign goes live before its measurement infrastructure is in place. Based in İzmir, we deliver conversion-driven digital marketing to brands across Türkiye and around the world.
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We do not treat digital advertising as one channel. Meta, Google, TikTok and LinkedIn each answer a different question: one captures demand, one creates it, one reaches decision makers directly. How much share each takes in your business is calculated from your price point, sales cycle and conversion point — not guessed.
What lets you see where the budget goes is the measurement setup. A campaign launched without conversion tracking cannot tell the algorithm what to optimise for, and much of the spend evaporates in the learning phase. That is why we never start a campaign before measurement is ready.
Your ad accounts are always opened in your name. Even if we part ways, your account, historical data and audiences stay with you. We do not negotiate on this, because the biggest loss in an agency change is accumulated learning being reset to zero.
Sub-services
Meta Ads →
Strategy, audience and creative management for Facebook, Instagram and WhatsApp ads.
Google Ads →
Conversion-focused management for Search, Performance Max, YouTube and Shopping campaigns.
LinkedIn Ads →
Setup and management of LinkedIn campaigns that reach B2B decision-makers by job title, industry and company.
TikTok Ads →
Campaigns that don't look like ads on TikTok — creative production, targeting and measurement under one roof.
Our difference
Why So CreaThink?
Sales, not likes
We build campaigns to generate forms, calls, messages and sales — not impressions. We never let budget flow into anything we can't measure.
We build campaigns to generate forms, calls, messages and sales — not impressions. We never let budget flow into anything we can't measure.
Transparent reporting
Monthly reports give you answers, not decorative charts: what was spent, what it returned, and what changes next month. Ad accounts are opened in your name — your data stays yours.
Monthly reports give you answers, not decorative charts: what was spent, what it returned, and what changes next month. Ad accounts are opened in your name — your data stays yours.
AI-assisted optimisation
Our in-house AI automations monitor your campaigns continuously, not once a day. Wasted spend can slip past a human eye; it doesn't slip past the system.
Our in-house AI automations monitor your campaigns continuously, not once a day. Wasted spend can slip past a human eye; it doesn't slip past the system.
One partner, the whole picture
Strategy, creative, technical setup and reporting run under one roof — no gaps between 'the agency' and 'the tech people'.
Strategy, creative, technical setup and reporting run under one roof — no gaps between 'the agency' and 'the tech people'.
Process
How we work
Free preliminary audit
We review your current ad accounts and website, then hand you a clear list of where money is leaking and where the opportunities are. Free, no strings attached.
Strategy & targeting
We define your audience, competitors and margins together. Which channel gets which budget, with which message — all written down in a plan.
Setup & launch
Conversion tracking, pixels and analytics are set up completely before launch. We don't run what we can't measure.
Optimisation & reporting
Campaigns are optimised continuously, and every month you receive a plain-language report of what was done and what it earned.
Scope
What digital marketing includes
Account and measurement setupAd accounts are opened in your name; Google Analytics 4, Google Tag Manager and conversion tracking are set up completely. We never launch a campaign before measurement is in place.
Ad accounts are opened in your name; Google Analytics 4, Google Tag Manager and conversion tracking are set up completely. We never launch a campaign before measurement is in place.
Audience and strategyWe define which platform, which audience and which message to go with, based on your sector, price point and sales cycle.
We define which platform, which audience and which message to go with, based on your sector, price point and sales cycle.
Creative productionAd visuals, video edits and copy. We launch several variants at once and see which one works from the data.
Ad visuals, video edits and copy. We launch several variants at once and see which one works from the data.
Campaign setup and managementCampaign structure, bidding strategy, negative keywords and audience exclusions across Meta, Google, TikTok and LinkedIn.
Campaign structure, bidding strategy, negative keywords and audience exclusions across Meta, Google, TikTok and LinkedIn.
Continuous optimisationBudget allocation, bid settings and creative rotation are reviewed weekly; underperforming assets are paused.
Budget allocation, bid settings and creative rotation are reviewed weekly; underperforming assets are paused.
Monthly reportingWhat was spent, what it earned, what changes next month. A plain document answering three questions.
What was spent, what it earned, what changes next month. A plain document answering three questions.
Who it's for
Who is digital advertising right for?
Advertising does not work at the same speed for every business. Its return is clear in the cases below; if yours differs, we say so plainly in the free audit.
Products with existing demand
If you meet a need people already search for, Google ads deliver quickly; if you need to create demand, Meta comes to the fore.
Businesses with measurable conversions
When there is a clear conversion point — a form, call, cart or booking — optimisation works far more accurately.
Brands with stock and capacity ready
Advertising raises demand quickly. If your production or booking capacity is not ready for it, that conversation comes first.
Those with a steady monthly budget
Algorithms need consistency to learn. Switching on and off month to month means spending the budget in the learning phase.
Watch out
Common mistakes in ad management
Launching before measurement is set up
Without conversion tracking the algorithm cannot know what to optimise for. Most of the budget then evaporates in the learning phase.
Letting the agency own the account
If the account belongs to the agency, your history, audiences and accumulated learning leave with them. We always open accounts in your name.
Staying with one creative too long
When the same visual runs for weeks the audience tires and click costs quietly rise. Creative rotation is part of cost control.
Mistaking impressions and clicks for success
Impressions and likes are cheap; sales are expensive. What must be measured is how much each unit of spend returns.
Strong ads, weak landing page
Bringing the right traffic to a poor page is spending the budget at the door. Ads and landing pages must be designed together.
FAQ
Frequently Asked Questions
What does a digital marketing agency do?
It manages your online growth end to end: builds the ad strategy, runs Meta and Google campaigns, measures results and keeps optimising so your budget produces the highest possible return.
How much does a digital marketing agency cost?
Fees depend on your ad budget, the number of channels and the scope. Instead of one-size packages, we prepare a clear quote after the free audit — with no surprise line items.
When will I start seeing results?
Paid campaigns usually show first signals within weeks; allow 4–6 weeks of learning and optimisation for a fair read. Organic channels such as SEO compound over months. Aggressive changes during the learning phase restart it; patience in the early weeks lowers cost.
Is this suitable for small businesses?
Yes. Conversion-focused setup matters even more on small budgets — there is no spend to waste. We'll size the channels and scope to your budget together.
Is the ad budget paid to the agency?
No. The ad budget is paid directly to the platform (Google, Meta, TikTok) from your own account; we invoice only for management. That separation matters for both transparency and account ownership.
What is the minimum budget to start?
It depends on sector and goal; in high-cost-per-click areas a small budget runs out before producing meaningful data. In the free audit we give a realistic floor for your sector — we will not have you spend on an unreachable target.
Which platform should I advertise on?
If people already search for your product, Google leads; if you need to create demand, Meta does. LinkedIn is considered for B2B, TikTok for younger audiences. We decide from sector data and your conversion point, not guesswork.
Start with a free audit: we'll review your accounts without touching your budget and give you a clear roadmap.
Get a Proposal →