TikTok is no longer just an entertainment app; it's where tens of millions discover products and make buying decisions. And everyone knows one truth about it: an ad that looks like an ad gets swiped away in a second.
That's why we start TikTok from the creative. We produce videos that sit naturally in the feed and speak the platform's language, run campaigns on a testing structure and measure the result in sales figures.
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On TikTok, content that looks like an ad is skipped within seconds; ads that look like content spread. So moving a horizontal promo video shot for other platforms here does not work — the platform has its own language.
The first three seconds decide. Video starting with a logo or a slow build is skipped unwatched. So we produce variants with different opening hooks and measure which lands; creative rotation here is a direct part of cost control.
Sub-services
Meta Ads →
Strategy, audience and creative management for Facebook, Instagram and WhatsApp ads.
Google Ads →
Conversion-focused management for Search, Performance Max, YouTube and Shopping campaigns.
LinkedIn Ads →
Setup and management of LinkedIn campaigns that reach B2B decision-makers by job title, industry and company.
Our difference
What we do differently on TikTok
Creative comes first
On TikTok, content wins before targeting does. We build videos in the platform's language, hooked within the first three seconds, with fresh variations produced continuously.
On TikTok, content wins before targeting does. We build videos in the platform's language, hooked within the first three seconds, with fresh variations produced continuously.
Managed as a test system
We don't guess which angle or hook sells — we measure it. Winning creatives take the budget; tired ones get replaced.
We don't guess which angle or hook sells — we measure it. Winning creatives take the budget; tired ones get replaced.
Measured in sales
With pixel and conversion API set up, campaigns are optimised for sales and enquiries, not views.
With pixel and conversion API set up, campaigns are optimised for sales and enquiries, not views.
Process
Roadmap
Account & measurement setup
TikTok ads account, pixel and conversion tracking, set up completely.
Creative test set
Video variations across different angles, raced against each other in tests.
Scaling
Proven creatives and audiences are scaled with budget; results reported monthly.
Scope
What TikTok ad management includes
Account and pixel setupThe TikTok Ads Manager account is opened in your name; pixel and Events API are installed and conversion events defined.
The TikTok Ads Manager account is opened in your name; pixel and Events API are installed and conversion events defined.
Creative productionVertical video edits in the platform's own language. On TikTok, content that looks like an ad is skipped; ads that look like content work.
Vertical video edits in the platform's own language. On TikTok, content that looks like an ad is skipped; ads that look like content work.
Hook and script workThe first three seconds decide. Variants are produced with different opening hooks and measured.
The first three seconds decide. Variants are produced with different opening hooks and measured.
Campaign setupObjective, budget, bidding strategy and audience. Targeting is kept broad because the platform learns better that way.
Objective, budget, bidding strategy and audience. Targeting is kept broad because the platform learns better that way.
Creative rotationCreative fatigue is faster on TikTok than elsewhere; regular refreshing is part of cost control.
Creative fatigue is faster on TikTok than elsewhere; regular refreshing is part of cost control.
Monthly reportingViews, engagement, conversions and cost per conversion, with analysis of which creative worked and why.
Views, engagement, conversions and cost per conversion, with analysis of which creative worked and why.
Who it's for
Who are TikTok ads right for?
TikTok is strong for products suited to visual, fast storytelling; it struggles with corporate services needing long explanation.
Brands selling to younger audiences
In fashion, cosmetics, accessories and consumer tech, the platform's user profile matches directly.
Demonstrable products
Products understood when shown in use — kitchenware, fitness gear, personal care — spread quickly here.
Affordably priced products
Conversion is far easier in impulse-decision price ranges; higher prices lengthen the process.
Brands able to produce content
Those who can produce creative regularly have the advantage; one video does not last long.
Watch out
Common mistakes in TikTok advertising
Reusing another platform's video
Horizontal or corporate promo video does not work on TikTok. The platform has its own language and content must be shot for it.
Wasting the opening seconds
Video starting with a logo or slow build is skipped. The hook must land within three seconds.
Sticking with one creative
Creative fatigue is very fast here; the same video raises costs within weeks.
Narrowing the audience too far
TikTok's algorithm learns better broad. The narrowing should be done by the creative, not the targeting.
FAQ
Frequently Asked Questions
Which brands do TikTok ads suit?
Especially strong for e-commerce, apps and mass-market services; for B2B it works on the brand-awareness side with the right structure. We give you an honest suitability assessment in the free analysis.
Do you shoot the videos?
Our packages don't include on-site shoots; footage you provide, your product shots and user content we help you source are turned into ads with professional editing. On TikTok this model often outperforms studio work — the platform rewards authenticity.
What budget does it start with?
There's a meaningful minimum for the test phase and it varies by industry; we recommend a clear starting budget in the analysis. The budget always belongs to you and is paid directly to the platform.
Is my product suited to TikTok?
Products that can be shown visually, demonstrated in use and bought on impulse suit it well. The platform struggles with corporate services needing long explanation; we say so plainly in the free audit.
Do you shoot the video?
We handle editing, captions and assembly. If raw footage is needed we plan that separately; for many brands we can build effective edits from product images and existing footage.
What budget is needed?
Cost per click on TikTok is usually lower than Meta, but a steady daily budget is needed for the learning phase. We set a realistic floor for your sector in the audit.
Can I advertise without an organic account?
Technically yes, but users who see the ad check your profile. An empty account lowers conversion; we recommend at least a basic content presence first.
Let's assess your brand's TikTok potential together — if it fits, we start with a clear test plan; if it doesn't, we'll tell you that honestly too.
Get a Proposal →