The hardest part of B2B selling is reaching the right person. LinkedIn is the one platform that solves it: you can target by job title, industry, company size and seniority — putting your message in front of the person who actually signs off.
Clicks cost more here than elsewhere, which makes waste expensive. We build campaigns on tight, accurate targeting, write to the decision-maker's agenda, and track the cost of every lead.
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LinkedIn is the only large platform where you can reach decision makers by job title. Targeting by company size, sector and seniority gives an accuracy in B2B that other channels cannot offer.
In return, cost per click is markedly higher. So LinkedIn makes sense where a single customer is valuable; on low-priced products the budget erodes quickly. We tell you plainly in the audit whether it will pay in your business.
Sub-services
Meta Ads →
Strategy, audience and creative management for Facebook, Instagram and WhatsApp ads.
Google Ads →
Conversion-focused management for Search, Performance Max, YouTube and Shopping campaigns.
TikTok Ads →
Campaigns that don't look like ads on TikTok — creative production, targeting and measurement under one roof.
Our difference
What we do differently on LinkedIn
Targeting by job title
We don't guess who sees the ad: title, function, seniority, company size and industry narrow the audience so budget reaches decision-makers only.
We don't guess who sees the ad: title, function, seniority, company size and industry narrow the audience so budget reaches decision-makers only.
Lead Gen forms
Users apply without leaving LinkedIn, with fields pre-filled from their profile — a marked lift in mobile conversion.
Users apply without leaving LinkedIn, with fields pre-filled from their profile — a marked lift in mobile conversion.
Messaging built for B2B
Copy addresses the decision-maker's problem, not your feature list, with different messages for different industries in the same campaign.
Copy addresses the decision-maker's problem, not your feature list, with different messages for different industries in the same campaign.
Cost discipline
Clicks are expensive on LinkedIn. We test audiences and offers continuously and prune the campaign to bring cost-per-lead down.
Clicks are expensive on LinkedIn. We test audiences and offers continuously and prune the campaign to bring cost-per-lead down.
Process
Roadmap
Audience definition
Your ideal customer profile, written down by title and company breakdown.
Setup & measurement
Campaign structure, Lead Gen forms and conversion tracking, set up completely.
Testing phase
Audience and message combinations are compared; winners identified.
Scaling & reporting
Proven structures are scaled; lead volume and cost reported monthly.
Scope
What LinkedIn ad management includes
Account and conversion setupThe campaign manager account is created in your name; the LinkedIn Insight Tag and conversion tracking are added to your site.
The campaign manager account is created in your name; the LinkedIn Insight Tag and conversion tracking are added to your site.
Targeting designAudience definitions reaching decision makers by job title, company size, sector, seniority and skills.
Audience definitions reaching decision makers by job title, company size, sector, seniority and skills.
Ad format selectionChoosing between feed ads, message ads, document ads and lead gen forms according to the objective.
Choosing between feed ads, message ads, document ads and lead gen forms according to the objective.
Content and copy productionCopy that speaks to a B2B buyer, names the problem and states the solution clearly; document content where needed.
Copy that speaks to a B2B buyer, names the problem and states the solution clearly; document content where needed.
Lead form designQualified enquiries collected through LinkedIn's own form without the user leaving the platform, with field count tuned to protect conversion.
Qualified enquiries collected through LinkedIn's own form without the user leaving the platform, with field count tuned to protect conversion.
Monthly reportingReach, clicks, lead count and cost per lead, with analysis of which audience segment performs.
Reach, clicks, lead count and cost per lead, with analysis of which audience segment performs.
Who it's for
Who are LinkedIn ads right for?
Cost per click on LinkedIn is markedly higher than other platforms. It makes sense where customer value can carry that cost.
B2B service providers
In software, consulting, corporate training and agency services, decision makers can be targeted directly.
High customer value businesses
When a single customer is worth a lot, expensive clicks are easily justified.
Those recruiting
Job ads targeted by title and sector build a far more accurate candidate pool.
Event and webinar organisers
It is the most direct channel for reaching corporate attendees.
Watch out
Common mistakes in LinkedIn advertising
Speaking in consumer language
B2B buyers respond to their problem being named accurately, not to discounts and urgency.
Narrowing the audience too far
Narrowing an already small audience raises costs sharply and causes delivery problems.
Testing on a small budget
Because clicks are expensive, small budgets run out before producing meaningful data. A realistic floor is required.
Driving to the site with a heavy form
LinkedIn's own form usually converts better; if you do drive to the site, the page must be very fast.
FAQ
Frequently Asked Questions
Who are LinkedIn ads right for?
Brands selling to other businesses with longer sales cycles: software and technology, consulting, industry and machinery, corporate services, education. If you sell to consumers, Meta and Google are usually more efficient — and we'll tell you that honestly in the audit.
Why is the cost-per-click so high?
Because the audience is narrow and valuable; reaching a decision-maker naturally costs more. The right metric isn't click cost but customer value. If your deal size is high, LinkedIn can be your most profitable channel.
What budget does it take?
LinkedIn has its own minimums, and meaningful testing requires a budget above them. We share a concrete starting figure for your industry in the audit.
Why are LinkedIn ads expensive?
The audience is narrow and qualified; you reach decision makers directly by title and company. Although cost per click looks high, in businesses where one right customer is valuable the total cost can come out lower than other channels.
What is the minimum budget?
For a meaningful test the daily budget should be several times the expected cost per lead. We give a realistic floor for your sector and targeting in the free audit.
My company page is weak — does that matter?
Yes. Users who see the ad check your company page; an empty or outdated page lowers trust. We recommend tidying it before launching ads.
Lead form or site landing?
LinkedIn's own form usually converts better because fields auto-fill. Driving to the site brings fewer but more qualified leads; we decide together based on your goal.
Let's define your ideal customer profile together and assess honestly whether LinkedIn is right for you.
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